On the eve of the 2000 election, George W Bush clearly articulated why we should vote for him, and why he should be our president:
"Responsible leadership sets a tone of civility and bipartisanship that gets things done. I am a uniter, not a divider and, as the governor of Texas, that is how I have led. It is how I will lead in the White House."
And it's working.
Now some would think that 65% of country (as high as 71% in some polls), joined shoulder to shoulder, arms locked in solidarity disapproving of how the president is doing his job qualifies as uniting the country. While this may be close enough for some, it is not enough for this President. He understands that the remaining ~30% of his support is comprised of hard core loyalists that fully intend to stand with him through thick and thin. With only 18 months left in his presidency, he realizes he must act decisively if he is going to truly be a "uniter".