Figures never lie, but liars always figure - Sam Butler

When I saw this, I was mildly pleased, but subsequent posts I saw indicated this isn't the whole truth. Viewership was UP significantly from the end of last season. We're going to see a lot more reporting on this before we can draw any conclusions.

Ratings Plummet For 'Duck Dynasty' Season Premiere After Star's Gay-Bashing Interview (Click on this heading to view the original post)

TOM KLUDT - JANUARY 17, 2014, 7:04 AM EST3790
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As it turns out, a national controversy sparked by racist and homophobic remarks doesn't necessarily result in a ratings boost for a television show.
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Many speculated that "Duck Dynasty," A&E's hit reality series about a family of swamp millionaires who made their fortune off duck calls, would draw even more viewers after one of the show's stars, Phil Robertson, made headlines last month for railing against "homosexual offenders," "Shintos" and "Islamists" in a wild interview with GQ.
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But rather than a ratings spike, viewership for the show's season five premiere actually dipped considerably. Wednesday's premiere drew 8.5 million viewers, down 28 percent from the season four premiere last August.