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MSNBC's Collapse Began With The Departure of Keith Olbermann
MSNBC's ratings have plunged this year, and the the domino effect of bad decisions that have killed the network's ratings began with the departure of Keith Olbermann.Last week, Olbermann himself took to Twitter and said a bit about his former employer's ratings. First Olbermann retweeted, "This is sarcasm, yes? RT @JonahsSeafood Very, Very impressive #ratings @msnbc. Especially without the help of @KeithOlbermann. @maddow great job filling his void."
When he was asked if he was taking a shot at Maddow, the former Countdown host replied:
Olbermann suggested that the network is in a state of collapse, and the second quarter ratings for 2013 have proven him right. MSNBC's primetime is down 16% overall, and 12% with younger viewers. The primetime numbers for individual programs are even worse.
All In With Chris Hayes has been a complete ratings disaster. Hayes has lost 28% of The Ed Show's viewers, and he is down 10% from Ed Schultz's ratings with younger viewers. Hayes' ratings struggles have led to Rachel Maddow having her worst quarter since 2008. Maddow's struggles have led to Lawrence O'Donnell losing 15% of his total viewers, and 22% of his younger viewers.
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